Marketing Manager

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JOB TYPE:

JOB TERM:

Overview

GPI are seeking an ambitious and passionate Marketing Manager to join our team. As a Marketing Manager, you will bring knowledge and experience in creating and executing marketing campaigns, and will be responsible for driving traffic, brand awareness and lead generation across our digital channels. This is an exciting opportunity in a fast moving, ambitious organisation, with the chance to grow and expand your role.

Responsibilities and Duties:

• Support the execution of marketing programs from start to finish, leveraging internal
• support and driving collaboration.
• Support multi-channel lead generation programs across online channels, supporting
  growth of MQL’s, SQL’s and overall opportunity pipeline
• Grow GPI’s digital presence on social media (LinkedIn, Twitter)
• Create content for GPI’s social channels, website, blog, and emails.
• Implement lead nurture email programmes, using marketing automation where
  necessary.
• Track, measure and report on all digital marketing campaigns against specified metrics.
• Working collaboratively across the business to create joint marketing material.
• Build and execute in-bound marketing strategy – attracting site traffic, growing
  marketing-qualified lead pipeline, and working with sales team to nurture and convert.
• Develop an overarching content strategy and produce valuable and engaging content
  for our blog and other social media channels.
• Identify, assess, and make recommendations on marketing opportunities (e.g.
  conferences, sponsorships, new technologies/tools) that contribute to overall business
  strategy.
• Analyse customer insights and behaviour, industry trends, and market analysis to
  support the build successful campaign strategies.
• Report to senior leadership team on marketing strategy, opportunities to consider,
  budget sensitivities, business impact, and return on investment.

Key Subject Matter / Technical Skills:

• 3-5 years of experience in a marketing role for B2B platform and/or
  consulting services (life sciences industry is preferred but not essential)
• Excellent communication skills and the ability to translate ideas into strategy
• Strong written and verbal communication skills
• A strong understanding of digital marketing channels and a willingness to learn new
  skills.
• Experience running multi-channel lead generation campaigns.
• Software / Tools experience:
  • Google Ads, Google Analytics
  • LinkedIn / Twitter PPC
  • HubSpot CRM and Email
  • WordPress or similar CMS
• Ability to utilise analytical tools, to track and report on multiple campaigns across a
  variety of channels.
• Marketing Degree, CIM or similar qualification.

Additional:

• Experience in creating lead nurture campaigns a plus.
• Adobe Creative Suite
• Digitally savvy with proven success in web content development, email marketing,
  content optimisation, ad campaigns (Google/LinkedIn ads), and social media
• A sense of aesthetics and an affinity for high quality copy and engaging communication
• Events management experience
• Some travel may be required for industry events