30152741176 - Senior Meta Buyer

<p></p><p>The Meta Buyer is responsible for managing and optimizing paid advertising campaigns on Meta platforms (Facebook/Instagram) to drive growth for DTC Shopify brands. This role involves data-driven decision-making, campaign execution, and collaboration with teams using tools like Notion, TripleWhale, and Slack. Proficiency in project management, Shopify, and social media advertising tools is essential, with a focus on delivering measurable results.</p><p></p><p>Key Responsibilities:</p><ul> <li>Plan, launch, and optimize Meta advertising campaigns to achieve performance goals (ROAS, CPA, CTR).</li> <li>Utilize Shopify and TripleWhale to track and analyze campaign performance, making data-driven decisions for improvement.</li> <li>Collaborate with creative teams to develop high-performing ad creatives and copy tailored to target audiences.</li> <li>Use Notion for project management, including tracking tasks, creating meeting agendas, and maintaining team dashboards.</li> <li>Monitor and adjust campaigns to align with client goals and overall marketing strategies.</li> <li>Stay informed on the latest Meta and TikTok advertising trends, tools, and platform updates.<br><br> </li> </ul><p><strong>Requirements</strong></p><p>Qualifications:</p><ul> <li>3+ years of proven experience in managing Meta advertising campaigns, particularly for e-commerce/DTC brands.</li> <li>Strong understanding of Shopify operations and data tracking tools like TripleWhale.</li> <li>Familiarity with project management systems, especially Notion.</li> <li>Ability to work collaboratively in a team-oriented environment using Slack and Google Workspace.</li> <li>Analytical skills for interpreting performance metrics and making informed adjustments.</li> </ul><p></p><p></p><p></p><p>Tools &amp; Skills</p><ul> <li>Google Drive/Workspace for efficient documentation and collaboration.</li> <li>Notion for project management, dashboards, meeting agendas, and task tracking (highly preferred).</li> <li>Meta Advertising Platforms for campaign creation, management, and optimization.</li> <li>Slack for team communication and coordination<br> </li> </ul><p>Preferred Tools &amp; Skills</p><ul> <li>TripleWhale: Experience with performance data and analytics is a significant plus.</li> <li>Shopify: Familiarity with e-commerce platform operations and performance metrics.</li> <li>Klaviyo: Knowledge of email marketing and automation.</li> <li>TikTok Advertising Tools: A bonus for candidates with multi-platform expertise.</li> </ul><p></p>