Amazon PPC & Page Optimization Specialist
Posted 2025-08-23
Remote, USA
Full Time
Immediate Start
<p dir="ltr"><strong>Amazon PPC & Page Optimization Specialist - Health & Wellness Focus</strong></p><p dir="ltr">About Tried and True Media:</p><p dir="ltr">TNT is a performance marketing agency, specializing in customer acquisition for companies in the Direct-to-Consumer space. With our focused data-driven approach focused on traffic and funnel development, TNT maximizes profits and has generated over a billion dollars in sales for our customers.</p><p dir="ltr">As we grow in 2025, we are seeking an experienced Amazon PPC & Page Optimization Specialist to join our performance marketing agency. In this role, you will be responsible for managing and optimizing Amazon advertising campaigns and product listings for our direct-to-consumer health and wellness clients.</p><p dir="ltr">Key Responsibilities:</p><ul><li dir="ltr"><p dir="ltr">Develop and implement comprehensive Amazon PPC strategies for our health and wellness brands in order to increase their Amazon sales and brand recognition</p></li><li dir="ltr"><p dir="ltr">Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns</p></li><li dir="ltr"><p dir="ltr">Conduct thorough keyword research and competitor analysis</p></li><li dir="ltr"><p dir="ltr">Optimize product listings for improved organic rankings, conversion rates, and ad performance</p></li><li dir="ltr"><p dir="ltr">Create compelling product titles, bullet points, and descriptions that adhere to Amazon's guidelines</p></li><li dir="ltr"><p dir="ltr">Enhance product detail pages with high-quality images and informative infographics</p></li><li dir="ltr"><p dir="ltr">Implement A+ Content to showcase brand value and increase conversion rates</p></li><li dir="ltr"><p dir="ltr">Monitor campaign performance and adjust bids, keywords, and targeting to maximize ROAS</p></li><li dir="ltr"><p dir="ltr">Analyze data and provide actionable insights to improve campaign and listing effectiveness</p></li><li dir="ltr"><p dir="ltr">Create detailed performance reports and communicate results to clients</p></li><li dir="ltr"><p dir="ltr">Stay up-to-date with Amazon advertising and listing optimization best practices and policy changes</p></li></ul><p dir="ltr">Qualifications:</p><ul><li dir="ltr"><p dir="ltr">3+ years of experience managing Amazon PPC campaigns and optimizing product listings, preferably in the health and wellness sector</p></li><li dir="ltr"><p dir="ltr">Proven track record of improving ROAS, organic rankings, and driving sales growth for Amazon sellers</p></li><li dir="ltr"><p dir="ltr">Strong analytical skills and proficiency in data analysis tools</p></li><li dir="ltr"><p dir="ltr">Excellent communication skills, both written and verbal</p></li><li dir="ltr"><p dir="ltr">Experience with Amazon advertising tools and third-party software (e.g., Helium 10, Jungle Scout)</p></li><li dir="ltr"><p dir="ltr">Understanding of Amazon's terms of service, style guides, and advertising policies for health products</p></li><li dir="ltr"><p dir="ltr">Proficiency in crafting persuasive product copy that drives conversions</p></li><li dir="ltr"><p dir="ltr">Bachelor's degree in Marketing, Business, or related field (or equivalent experience)</p></li></ul><p dir="ltr">Desired Skills:</p><ul><li dir="ltr"><p dir="ltr">Experience with A+ Content creation and Amazon Store design</p></li><li dir="ltr"><p dir="ltr">Familiarity with Amazon DSP (Demand-Side Platform)</p></li><li dir="ltr"><p dir="ltr">Knowledge of SEO best practices for Amazon listings</p></li><li dir="ltr"><p dir="ltr">Understanding of FDA regulations and FTC guidelines for health product marketing</p></li><li dir="ltr"><p dir="ltr">Proficiency in photo editing software for image optimization</p></li><li dir="ltr"><p dir="ltr">Experience with split testing product listings and ad creatives</p></li></ul><p dir="ltr">If you're passionate about Amazon PPC and product listing optimization, have a data-driven mindset, and want to help health and wellness brands thrive on the world's largest e-commerce platform, we want to hear from you.</p><p><br></p>