Marketing and Communications Director

About Hispanic Technology Executive Council (HITEC):

HITEC accelerates the power and impact of Hispanic technology leaders. Our mission is to achieve lasting equity from the classroom to the boardroom, fostering a vibrant community of professionals driving innovation, diversity, and excellence in the technology industry.

Job Overview:

We seek a Marketing and Communications Director to shape HITEC's brand identity, enhance our visibility, and drive engagement across channels. This role requires strategic vision and exceptional communication skills to advance HITEC's mission.

Key Responsibilities:

1. Brand Strategy and Positioning:
• Develop a comprehensive brand strategy aligning with HITEC's mission and values.
• Define and communicate HITEC's unique value proposition to stakeholders.
• Maintain consistent brand messaging across touchpoints.
2. Content Creation and Distribution:
• Create compelling content highlighting HITEC's initiatives, events, and thought leadership.
• Collaborate with subject matter experts to produce engaging content.
• Distribute content through channels like the HITEC website, social media, newsletters, and industry publications.
3. Event Promotion:
• Develop marketing and communication plans for HITEC events.
• Drive attendance through targeted campaigns, email marketing, and social media promotion.
• Collaborate with event organizers for seamless execution.
4. Digital and Social Media Management:
• Oversee HITEC's digital presence, including the website, social media platforms, and online communities.
• Monitor analytics and track performance metrics to optimize engagement.
• Leverage social media to amplify HITEC's voice and engage with our community.
5. Internal Communications:
• Facilitate effective communication within HITEC's leadership team, board members, and volunteers.
• Coordinate regular updates, newsletters, and announcements.
• Foster a collaborative and informed organizational culture.
6. Collaboration and Partnerships:
• Work closely with cross-functional teams, including membership, events, and programs.
• Collaborate with external partners, sponsors, and industry associations.
• Identify opportunities for strategic alliances and joint initiatives.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field (Master's preferred).
• Proven experience (minimum 7 years) in marketing, communications, or public relations.
• Strong understanding of the technology industry and its trends.
• Excellent written and verbal communication skills in English and Spanish.
• Proficiency in digital marketing tools, social media platforms, and content management systems.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Passion for promoting diversity and inclusion in the tech sector.