ABM - Digital Marketing Specialist

<p><span data-contrast="auto"><span class="TextRun SCXW12390361 BCX8" lang="EN-US" data-contrast="none"><strong><span class="NormalTextRun SCXW12390361 BCX8">ABM &amp; Digital Marketing Specialist</span></strong></span><span class="EOP SCXW12390361 BCX8" data-ccp-props="{" 201341983":0,"335559739":0,"335559740":240}"=""><br></span></span><em><span data-contrast="auto">Compensation $80,000-$110,000 per year depending on experience</span></em></p>
<p><span data-contrast="auto">We’re looking for a results-driven&nbsp;</span><strong><span data-contrast="auto">Account-Based Marketing (ABM) &amp; Digital Marketing Specialist</span></strong> <span data-contrast="auto">to join our growing team.</span><span data-contrast="auto"> Reporting to the Director of Marketing, you will play a pivotal role in executing impactful campaigns across multiple channels, including ABM platforms, paid media, and software review sites, with the aim of attracting inbound prospects and nurturing them through the sales funnel.&nbsp;</span><span data-ccp-props="{" 134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":0,"335559740":240}"="">&nbsp;</span></p>
<p><span data-contrast="auto">This is an excellent opportunity if you have experience with </span><strong><span data-contrast="auto">6Sense</span></strong><span data-contrast="auto"> and other ABM initiatives and platforms, and are eager to make a significant impact at a fast-growing </span><strong><span data-contrast="auto">FinTech SaaS</span></strong><span data-contrast="auto"> company. </span><span data-contrast="auto">For this role, we are open to US-based candidates in the following states: CO, CT, DC, FL, GA, HI, IL, IN, LA, MA, MD, MI, MN, NC, NJ, NY, OH, PA, RI, SC, TN, TX, UT, VA, WA, and WI, with preference to Eastern time zone residency.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"201341983":0,"335559738":240,"335559739":240,"335559740":240}"="">&nbsp;</span></p>
<p><strong><span data-contrast="none">Responsibilities:</span></strong><span data-ccp-props="{" 201341983":0,"335559739":0,"335559740":240}"="">&nbsp;</span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Coordinate </span><strong><span data-contrast="auto">ABM campaigns</span></strong><span data-contrast="auto"> and strategies, acting as the </span><strong><span data-contrast="auto">6Sense</span></strong><span data-contrast="auto"> point-of-contact and champion.&nbsp;</span><span data-ccp-props="{" 201341983":0,"335559739":0,"335559740":240}"="">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Evaluate, then spearhead the launch of </span><strong><span data-contrast="auto">Mutiny</span></strong><span data-contrast="auto">.</span><span data-ccp-props="{" 201341983":0,"335559739":0,"335559740":240}"="">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Launch, monitor, and optimize SEM campaigns on </span><strong><span data-contrast="auto">Google</span></strong><span data-contrast="auto"> and </span><strong><span data-contrast="auto">Bing</span></strong><span data-contrast="auto">, while evaluating new opportunities, channels, and ad formats.</span><span data-ccp-props="{" 201341983":0,"335559739":0,"335559740":240}"="">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Develop and optimize the company’s presence on platforms such as </span><strong><span data-contrast="auto">G2</span></strong><span data-contrast="auto">, </span><strong><span data-contrast="auto">Capterra</span></strong><span data-contrast="auto">, </span><strong><span data-contrast="auto">Software Advice</span></strong><span data-contrast="auto">, and others.</span><span data-ccp-props="{" 201341983":0,"335559739":0,"335559740":240}"="">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Refine audience segments across platforms and deliver personalized marketing messages tailored to </span><strong><span data-contrast="auto">TOFU/BOFU</span></strong><span data-contrast="auto"> stages. Conduct </span><strong><span data-contrast="auto">A/B testing</span></strong><span data-contrast="auto"> on ad creatives, copy, landing pages, and other campaign elements to optimize </span><strong><span data-contrast="auto">conversion rates</span></strong><span data-contrast="auto"> and engagement.</span><span data-ccp-props="{" 201341983":0,"335559739":0,"335559740":240}"="">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Assess SEO status, propose priorities, and carry out SEO-related projects to improve visibility and search rankings.</span><span data-ccp-props="{" 201341983":0,"335559739":0,"335559740":240}"="">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Oversee </span><strong><span data-contrast="auto">UTM processes</span></strong><span data-contrast="auto"> and work with the </span><strong><span data-contrast="auto">data team</span></strong><span data-contrast="auto"> to ensure accurate tracking of inbound digital marketing leads.</span><span data-ccp-props="{" 201341983":0,"335559739":0,"335559740":240}"="">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="8" data-aria-level="1"><span data-contrast="auto">Analyze campaign performance, </span><strong><span data-contrast="auto">ROI</span></strong><span data-contrast="auto">, and spend using tools like </span><strong><span data-contrast="auto">GA4</span></strong><span data-contrast="auto">, </span><strong><span data-contrast="auto">Looker Studio</span></strong><span data-contrast="auto">, and </span><strong><span data-contrast="auto">Tableau</span></strong><span data-contrast="auto">, refining future campaigns based on data insights.</span><span data-ccp-props="{" 201341983":0,"335559739":0,"335559740":240}"="">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="9" data-aria-level="1"><span data-contrast="auto">Create monthly </span><strong><span data-contrast="auto">SEM </span></strong><span data-contrast="auto">and </span><strong><span data-contrast="auto">SEO </span></strong><span data-contrast="auto">performance reports to track progress and improve future strategies.</span><span data-ccp-props="{" 201341983":0,"335559739":0,"335559740":240}"="">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="10" data-aria-level="1"><span data-contrast="auto">Assist with </span><strong><span data-contrast="auto">website updates</span></strong><span data-contrast="auto"> and </span><strong><span data-contrast="auto">landing page</span></strong><span data-contrast="auto"> creation to improve conversion rates.</span><span data-ccp-props="{" 201341983":0,"335559739":0,"335559740":240}"="">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="11" data-aria-level="1"><span data-contrast="auto">Track and manage campaign budgets closely, providing periodic budget reports and adjusting to maximize ROI.</span><span data-ccp-props="{" 201341983":0,"335559739":0,"335559740":240}"="">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="9" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="12" data-aria-level="1"><span data-contrast="auto">Support product launches, promotions, and customer engagement initiatives, while also assisting with email and social media marketing when required.</span><span data-ccp-props="{" 201341983":0,"335559739":0,"335559740":240}"="">&nbsp;</span></li>
</ul>
<p><span data-ccp-props="{" 201341983":0,"335559731":0,"335559739":0,"335559740":240}"="">&nbsp;</span></p>
<p><strong><span data-ccp-props="{" 201341983":0,"335559739":0,"335559740":240}"="">What You Will Need to Succeed:</span></strong></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Bachelor’s degree in </span><strong><span data-contrast="auto">Marketing</span></strong><span data-contrast="auto">, </span><strong><span data-contrast="auto">Business Administration</span></strong><span data-contrast="auto">, or a related field.</span><span data-ccp-props="{" 201341983":0,"335559739":0,"335559740":240}"="">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="auto">5+ years</span></strong><span data-contrast="auto"> of marketing experience, with </span><strong><span data-contrast="auto">3+ years</span></strong><span data-contrast="auto"> specializing in </span><strong><span data-contrast="auto">SEM</span></strong><span data-contrast="auto"> and </span><strong><span data-contrast="auto">ABM</span></strong><span data-contrast="auto">.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"="">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Proven experience in a similar role within the </span><strong><span data-contrast="auto">SaaS</span></strong><span data-contrast="auto"> industry, preferably in </span><strong><span data-contrast="auto">FinTech</span></strong><span data-contrast="auto">.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"="">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Proficiency in </span><strong><span data-contrast="auto">6Sense</span></strong><span data-contrast="auto">, </span><strong><span data-contrast="auto">Looker Studio</span></strong><span data-contrast="auto">, </span><strong><span data-contrast="auto">Tableau</span></strong><span data-contrast="auto">, and </span><strong><span data-contrast="auto">Salesforce</span></strong><span data-contrast="auto">.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"="">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Familiarity with </span><strong><span data-contrast="auto">Asana</span></strong><span data-contrast="auto">, </span><strong><span data-contrast="auto">WordPress</span></strong><span data-contrast="auto">, </span><strong><span data-contrast="auto">Mutiny</span></strong><span data-contrast="auto">, and </span><strong><span data-contrast="auto">Marketo</span></strong><span data-contrast="auto"> or </span><strong><span data-contrast="auto">HubSpot</span></strong><span data-contrast="auto"> is a plus.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"="">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Strong understanding of digital marketing principles and best practices.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"="">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Excellent written and verbal communication skills.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"="">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="8" data-aria-level="1"><span data-contrast="auto">Ability to think both strategically and creatively, with a focus on continuous improvement.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"="">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="9" data-aria-level="1"><span data-contrast="auto">Strong analytical skills and a data-driven approach to decision-making.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"="">&nbsp;</span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{" 335552541":1,"335559685":720,"335559991":360,"469769226":"symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridmultilevel"}"="" data-aria-posinset="10" data-aria-level="1"><span data-contrast="auto">Self-starter with the ability to work independently and manage multiple priorities effectively.</span><span data-ccp-props="{" 134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"="">&nbsp;</span></li>
</ul>
<p>&nbsp;&nbsp;</p>
<p><span data-ccp-props="{" 201341983":0,"335559739":0,"335559740":240}"="">&nbsp;</span></p>