Account Based Marketing Manager
Posted 2025-08-23
Remote, USA
Full Time
Immediate Start
<p><strong>Why You'll Love This Role</strong></p>
<p>Cribl is looking for an Account Based Marketing superhero to drive data-fueled, high impact campaigns into target accounts and enable our GTM teams on account based insights - generating high propensity pipeline that amplifies Cribl’s growth trajectory. The successful candidate will be a revenue- and data-centric marketer, tech-savvy and passionate about innovation, who is hungry for growth.</p>
<p><strong>If You Got It - We Want It</strong></p>
<ul>
<li>Drive the ongoing evolution of Cribl’s Account Based Marketing activation approach, toward greater pipeline impact, ROI, and GTM cohesion - bringing the very latest industry knowledge to define the strategic roadmap, and guide cross-functional execution </li>
<li>Be the lead partner for Marketing Operations on 6sense for GTM teams: driving 6sense enablement (creating custom materials including how to sell to all types of intent data) and ongoing engagement for SDRs and RSMs - evidencing impact on utilization and Sales outcomes </li>
<li>Work across Marketing teams to advise and serve up 6sense segments for account based activation </li>
<li>Champion the Account Funnel - driving visibility and surfacing insights with Regional Marketing & Sales into Target Account status to devise campaigns and Account cohorts, globally </li>
<li>Create content with Subject Matter Experts, curate campaigns across channel owners - rolling up sleeves to get work executed </li>
<li>Innovate with bespoke content creation at scale for hyperpersonalized campaigns (e.g. leveraging GenAI and automated orchestration) </li>
<li>Partner with Web and through the Demand team to drive account based personalization </li>
<li>Own reporting on all activities, inputting to the evolution of models for reporting success per latest tools and tactics available, and strategies deployed </li>
<li>Provide 6sense Sales user support (leveraging vendor support where required) and the ongoing optimization of Sales alerts, with Marketing Operations</li>
</ul>
<p><strong>As An Active Member Of Our Team, You Will Bring…</strong></p>
<ul>
<li>At least 7 years of experience in Digital and Account Based Marketing, with 4+ years in a software company, targeting IT, Security, DevOps in large enterprises</li>
<li>Demonstrable experience in Account Based Marketing campaigns, Account segmentation, and both Marketing & Sales activation of intent data, to create high propensity pipeline </li>
<li>Deep experience with 6sense is essential. Experience across a range of intent providers (e.g. review sites, TechTarget Priority Engine, Bombora, Qualified, ZoomInfo, LinkedIn Sales Navigator) and hands-on reporting in Salesforce is highly preferred. </li>
<li>World leading collaboration skills (predominantly in a remote environment), to drive cohesion in the various teams that touch the Account’s experience </li>
<li>Obsessive about measuring results - strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future activities</li>
<li>Exceptional communication, project and budget management skills. Can clearly articulate ideas, frame problems and offer solutions</li>
<li>Effective time management skills and the ability to multi-task: calm under pressure and aggressive timelines; proven in their ability to roll up their sleeves to get work done. </li>
<li>Comfortable with finding clarity from ambiguity in a dynamic, fast paced environment</li>
<li>Strong proactivity, accountability, and a spirit of innovation</li>
<li>This position may require stand-by, on-call, or off-hours duties.</li>
</ul>
<p> </p>
<p><strong>Salary Range ($118,000 - $135,000)</strong></p>
<p>The salary for this role is dependent on geographic location. The salary offered within the range described will be based on the individual candidate’s job-related knowledge, skills, and experience. In addition to a competitive salary, Cribl also offers a generous benefits package which includes health, dental, vision, short-term disability, and life insurance, paid holidays and paid time off, a fertility treatment benefit, 401(k), equity, and eligibility for a discretionary company-wide bonus.</p>
<p>Cribl is looking for an Account Based Marketing superhero to drive data-fueled, high impact campaigns into target accounts and enable our GTM teams on account based insights - generating high propensity pipeline that amplifies Cribl’s growth trajectory. The successful candidate will be a revenue- and data-centric marketer, tech-savvy and passionate about innovation, who is hungry for growth.</p>
<p><strong>If You Got It - We Want It</strong></p>
<ul>
<li>Drive the ongoing evolution of Cribl’s Account Based Marketing activation approach, toward greater pipeline impact, ROI, and GTM cohesion - bringing the very latest industry knowledge to define the strategic roadmap, and guide cross-functional execution </li>
<li>Be the lead partner for Marketing Operations on 6sense for GTM teams: driving 6sense enablement (creating custom materials including how to sell to all types of intent data) and ongoing engagement for SDRs and RSMs - evidencing impact on utilization and Sales outcomes </li>
<li>Work across Marketing teams to advise and serve up 6sense segments for account based activation </li>
<li>Champion the Account Funnel - driving visibility and surfacing insights with Regional Marketing & Sales into Target Account status to devise campaigns and Account cohorts, globally </li>
<li>Create content with Subject Matter Experts, curate campaigns across channel owners - rolling up sleeves to get work executed </li>
<li>Innovate with bespoke content creation at scale for hyperpersonalized campaigns (e.g. leveraging GenAI and automated orchestration) </li>
<li>Partner with Web and through the Demand team to drive account based personalization </li>
<li>Own reporting on all activities, inputting to the evolution of models for reporting success per latest tools and tactics available, and strategies deployed </li>
<li>Provide 6sense Sales user support (leveraging vendor support where required) and the ongoing optimization of Sales alerts, with Marketing Operations</li>
</ul>
<p><strong>As An Active Member Of Our Team, You Will Bring…</strong></p>
<ul>
<li>At least 7 years of experience in Digital and Account Based Marketing, with 4+ years in a software company, targeting IT, Security, DevOps in large enterprises</li>
<li>Demonstrable experience in Account Based Marketing campaigns, Account segmentation, and both Marketing & Sales activation of intent data, to create high propensity pipeline </li>
<li>Deep experience with 6sense is essential. Experience across a range of intent providers (e.g. review sites, TechTarget Priority Engine, Bombora, Qualified, ZoomInfo, LinkedIn Sales Navigator) and hands-on reporting in Salesforce is highly preferred. </li>
<li>World leading collaboration skills (predominantly in a remote environment), to drive cohesion in the various teams that touch the Account’s experience </li>
<li>Obsessive about measuring results - strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future activities</li>
<li>Exceptional communication, project and budget management skills. Can clearly articulate ideas, frame problems and offer solutions</li>
<li>Effective time management skills and the ability to multi-task: calm under pressure and aggressive timelines; proven in their ability to roll up their sleeves to get work done. </li>
<li>Comfortable with finding clarity from ambiguity in a dynamic, fast paced environment</li>
<li>Strong proactivity, accountability, and a spirit of innovation</li>
<li>This position may require stand-by, on-call, or off-hours duties.</li>
</ul>
<p> </p>
<p><strong>Salary Range ($118,000 - $135,000)</strong></p>
<p>The salary for this role is dependent on geographic location. The salary offered within the range described will be based on the individual candidate’s job-related knowledge, skills, and experience. In addition to a competitive salary, Cribl also offers a generous benefits package which includes health, dental, vision, short-term disability, and life insurance, paid holidays and paid time off, a fertility treatment benefit, 401(k), equity, and eligibility for a discretionary company-wide bonus.</p>