35493545085 - Digital Marketing Manager

<p></p><p>Job Title: Digital Marketing Manager</p><p>Schedule: M-F, 9AM - 6PM PST</p><p>Salary: based on experience</p><p></p><p>We are seeking a creative, data-driven, and results-oriented Digital Marketing Manager to lead and grow our digital marketing efforts. In this role, you will own the entire marketing funnel — from awareness to conversion — and play a key part in driving sales for our digital products and scaling our brand.</p><p></p><p>To expedite the process, please complete this TestGorilla assessment upon submitting your application. Only those who complete it will be prioritized: <a href="https://app.testgorilla.com/s/n3upi4bk" rel="nofollow noreferrer noopener" class="external">https://app.testgorilla.com/s/n3upi4bk</a></p><p></p><p>Responsibilities:</p><ul> <li>Strategy &amp; Execution</li> <ul> <li>Develop and implement comprehensive digital marketing strategies to increase brand visibility and drive product sales.</li> <li>Analyze campaign performance regularly to identify areas for improvement and maximize ROI.</li> <li>Use customer insights and performance data to refine messaging and optimize future strategies.</li> </ul> <li>Content &amp; Campaign Management</li> <ul> <li>Lead the creation and execution of digital campaigns, including email newsletters, website content, social media posts, and paid advertising.</li> <li>Manage and grow our presence on key social media platforms (Instagram, Facebook, LinkedIn, Twitter, etc.).</li> <li>Develop and manage paid advertising strategies across platforms such as Google Ads, Facebook, and Instagram.</li> <li>Ensure all marketing content aligns with our brand voice, values, and goals.</li> </ul> <li>SEO &amp; Website Optimization</li> <ul> <li>Create and implement SEO strategies to boost organic traffic and improve search engine rankings.</li> <li>Collaborate with developers and designers to optimize website performance, user experience, and conversion rates.</li> </ul> <li>Email Marketing &amp; Automation</li> <ul> <li>Design and execute engaging email campaigns to nurture leads and convert customers.</li> <li>Leverage email automation and segmentation tools to drive engagement and sales.</li> </ul> <li>Analytics &amp; Reporting</li> <ul> <li>Monitor and analyze performance metrics across all digital channels, including traffic, engagement, lead generation, and sales.</li> <li>Use analytics tools (e.g., Google Analytics, SEMrush) to generate insights and inform future strategies.</li> </ul> <li>Cross-Functional Collaboration</li> <ul> <li>Partner with product, design, and sales teams to ensure marketing initiatives are aligned with overall business objectives.</li> <li>Stay informed on digital marketing trends, tools, and best practices to keep strategies fresh and effective.</li> </ul> <li>Budget Management</li> <ul> <li>Manage the digital marketing budget and allocate resources efficiently for maximum impact.</li> <li>Continuously optimize campaign spend to improve cost-effectiveness and performance.<br> </li> </ul> </ul><p>Requirements:</p><ul> <li>Bachelor’s degree in Marketing, Business, or a related field.</li> <li>3+ years of experience in digital marketing, ideally within e-commerce, SaaS, or digital product spaces.</li> <li>Proven success in planning and executing end-to-end digital campaigns.</li> <li>Solid grasp of SEO, SEM, email marketing, social media, and content marketing.</li> <li>Proficiency with tools such as Google Analytics, SEMrush, Facebook Ads Manager, etc.</li> <li>Experience with email platforms like Mailchimp, Klaviyo, or similar.</li> <li>Strong copywriting and creative content development skills.</li> <li>Highly organized with excellent project management abilities.</li> <li>Strong analytical mindset with a knack for data-driven decision-making.</li> <li>Excellent communication and interpersonal skills.</li> </ul><h3>Preferred Skills</h3><ul> <li>Experience managing paid media campaigns (Google Ads, Facebook, Instagram, etc.).</li> <li>Familiarity with A/B testing and conversion rate optimization (CRO).</li> <li>Background in fast-paced start-up environments.</li> <li>Knowledge of e-commerce platforms like Shopify or WooCommerce.</li> </ul><p></p><p>Tools to use</p><ul> <li>Google Analytics</li> <li>SEMrush</li> <li>Facebook Ads Manager</li> <li>Mailchimp</li> <li>Klaviyo (or similar email marketing platforms)</li> <li>Facebook</li> <li>Instagram</li> <li>Shopify</li> <li>WooCommerce</li> </ul>