35539754091 - Google Media Buyer (Part-time)

<h3><strong><br>Application Procedure:</strong></h3><p></p><p>Please submit your resume and 1–2 campaign examples (screenshots or case studies) demonstrating improved metrics </p><p></p><p><strong>Schedule :<br><br></strong>Should be available in PST time zone</p><p></p><h3><strong>Job Summary: <br></strong></h3><p>We are seeking a data-driven Google Media Buyer to manage and optimize paid advertising campaigns across Google Ads, YouTube, and the Display Network. This part-time position is suitable for a performance marketer who excels in scaling profitable campaigns, conducting creative testing, and maximizing Return on Ad Spend (ROAS). Experience in the healthcare or e-commerce sectors is advantageous.</p><p></p><p><strong>Key Responsibilities:</strong></p><p><strong><br>Campaign Management:</strong></p><ul> <li>Initiate, oversee, and optimize Google Ads campaigns (Search, Shopping, Display, YouTube) to achieve Key Performance Indicators (KPIs), including Cost Per Acquisition (CPA), ROAS, and Click-Through Rate (CTR).</li> <li>Execute A/B tests on advertising copy, landing pages, and targeting strategies.</li> <li>Adjust bids, budgets, and audience parameters based on real-time performance data.</li> <li>Strategy &amp; Optimization:</li> <li>Conduct comprehensive research on keywords, audiences, and competitors to refine targeting methodologies.</li> <li>Implement remarketing and audience segmentation strategies.</li> <li>Address and rectify underperforming campaigns with agility.</li> </ul><p></p><p><strong>Reporting &amp; Analysis:</strong></p><ul> <li>Monitor KPIs using Google Ads, Analytics, and client dashboards.</li> <li>Provide detailed weekly performance reports with actionable insights.</li> </ul><p></p><p><strong>Requirements</strong></p><p></p><ul><ul> <li>1–2 years of experience in managing Google Ads campaigns, preferably in e-commerce, lead generation, or healthcare.</li> <li>Proficiency in Google Analytics, Google Tag Manager, and spreadsheet applications.</li> <li>Familiarity with Smart Bidding strategies such as Target CPA (tCPA) and Target ROAS (tROAS).</li> <li>Demonstrated success in reducing CPA or enhancing conversion rates.</li> </ul></ul>